My main goal with Indie Traveller is to share useful travel guides that will help you plan your next adventure.
When I’m not on the road, I also help fund this site by doing travel gear reviews and other recommendation articles.
These days, it can be unclear if what you’re reading online is an ad or not, or who’s exactly behind it. That’s why I thought I’d share my site policies with you here.
How does the site make money?
While all content on Indie Traveller is free, the site makes money in a couple of ways. The main sources are banner advertising, book sales, and affiliate commissions.
We work with only a single advertising network, Mediavine. Their ads are fast-loading and don’t include pop-ups, auto-playing videos, etc. If you see a bad ad, you can report it using the link below the ad.
We don’t ever sell hidden links and don’t do sponsored posts or other types of “native advertising”. If anything is ever paid-for, you will know.
What are affiliate links?
Affiliate links let us earn a small commission if you decide to make a purchase at a 3rd party website.
For example, when we link to the Hostelworld booking site, this is usually an affiliate link. If you follow such a link and then make a booking, Hostelworld gives Indie Traveller a kick-back (usually a small percentage of the booking fee). This comes at no extra cost to you.
We only link to products or services we believe in. We like affiliate links as a way to monetize a site as the links are relevant, can help you out directly, and we’re totally in control of these links. No one is telling us what to write or what to link to and, in most cases, we don’t even have any direct contact with these partners (as these links typically use automated systems). We can recommend or un-recommend any product or service at any time.
Besides being transparent about monetization, we also want to make sure our content is good. We don’t always get everything right, but we do our best to keep articles up-to-date. If destinations or any details have changed, please let us know!
External contributors to Indie Traveller are chosen based firstly on their knowledge of the destination. While we also regularly add updated information through research, we only ever write about places we’ve actually been. (That may seem strange to mention… but that’s not always the case with travel sites!)
No sponsored press trips
Sponsored trips (funded by tourism boards or tour operators) are a common industry practice and we believe they can be useful to discover new destinations, but on Indie Traveller we prefer to pay our own way. That just makes it easier to say whatever we like. While it’s possible to do sponsored or influencer content well, it’s not the focus here.
The Indie Traveller ethos is all about traveling independently — and we think the most useful content is based on authentic experiences.
Travel is not great for the environment. There’s sadly no way around this reality, at least for now. In the meantime, we try to minimize or mitigate our impact:
- This site supports Cool Earth, an NGO that’s saving rainforests by helping villages develop alternative sustainable incomes.
- CO2 emissions from any air travel by Indie Traveller founder Marek are offset.
- Revenues are invested into clean energy funds and other impact investments.
P.S. Amazon legally requires us to put a particular disclosure phrase on the site, so here goes: “I am a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for me to earn fees by linking to Amazon.com and affiliated sites.” Just so you know.