I have this dream. In it, I find myself back in Rio de Janeiro, snaking my way through narrow favela streets until a vista yawns wide open, revealing Cristo Redentor gloriously perched atop Corcovado Mountain.

But this is not a pleasant dream; it’s a nightmare.

Dark clouds gather. Cristo Redentor’s arms aren’t stretched out as a symbol of salvation—no, the statue gestures to me as if to say “WHY, dude? WHY did you not visit me when you had the chance?”. I despair.

Then I notice the thousands of tourists crowded all around, all looking up at me at once and shuffling towards me with their arms and selfie sticks pointing straight ahead, moaning “JOIN USSssss”. I wake up with cold sweats.

Okay, this is all a lie.

I went to Rio without seeing Cristo Redentor and I’m fine. I had an amazing time in Rio, and I’ve had no regrets and no nightmares.

I did see the statue at a distance from an opposite mountain, which was pretty cool. I considered going to see it up-close, but then I heard about the hours-long queues and throngs of selfie-taking tourists and decided it would be a pointlessly tiresome excursion. Maybe I was stupid to skip it (I can’t know for sure) and maybe the queues weren’t as bad as people told me, but I just felt like I had other things to do.

There are countless places like Cristo Redentor all over the world; places that have become so iconic that everyone labels them as “must see”. But I think they don’t need to be must-sees for everyone.

How places become iconic

It can be helpful to ponder why places become famous.

Of course, they might simply be unique or awe-inspiring or historically significant. But years of mythologizing and unrelenting branding often also play a role.

I recently saw this interesting video on Vox explaining how the Mona Lisa originally became famous. It’s a story I was completely unaware of until now, and it reminded me of how tourist sights in general become renowned and eventually overhyped.

Is the Mona Lisa really one of the must-see paintings in the world? Maybe. But no one actually paid it much attention until the 19th century, when a critic named Walter Pater hyped it up using the most vividly sensational terms.

“She is older than the rocks among which she sits like the vampire, she has been dead many times, and learned the secrets of the grave”, he wrote. “She has been a diver in deep seas, and keeps their fallen day about her; and trafficked for strange webs with Eastern merchants.”

It goes on like this for many paragraphs. Talk about an active imagination…

Walter Pater essentially laid the groundwork for the Mona Lisa’s rise to stardom. In 1911 the painting was stolen in a spectacular heist, gaining notoriety and worldwide media attention. Soon everyone was bending over backwards to praise its artistic genius, eventually it began showing up on t-shirts, and gradually an entire mythology developed—including the ludicrous idea that her eyes follow you as you walk past.

To think that it was once just a beautiful painting of a woman. Much of its meaning today has, in a sense, been painted over it.

This often happens in travel too. The kind of prose Walter Pater used to describe the Mona Lisa isn’t all that far removed from the way travel writers describe many sights and experiences.

Of course, I don’t mean to suggest we should all be incredibly aloof about travel and rob iconic places of their romance. There is great value in travel writers, guidebook editors, and yes, travel bloggers (hello there) describing places in poetic terms. It helps us appreciate these places more, and maybe even feel a giddy sense of anticipation before visiting them.

But it’s also good to be aware of the filters that travel writing passes through. Much like how photos pass through filters on Instagram before they are shared, travel writing often talks about places in the best possible light.


Over time, some places become bigger than themselves, turning into symbols and icons. Destination marketers play a huge (and often invisible) role in this, too.

More and more people flock to these locations, until they burst at the seams. Eventually, maybe people go to places like Cristo Redentor not because it’s inherently so amazing, but just to be able to say, “Look, I have been to Brazil. I submit to you this obligatory proof.”

But I think it’s a shame if you’re going to places only out of a sense of obligation. All the bucket lists in the world aren’t as important as what you personally feel most like doing. And despite what the whole world might tell you, I think it is entirely permissible to visit Paris without getting onto the Eiffel Tower, or to go to Thailand without visiting the island of Phi Phi. It simply depends on your personal priorities for your trip.

If you want to make the effort to get your picture at a famous statue, then you should definitely do it. But if, deep down, you think you’ll have a better time drinking caipirinhas or dancing to samba beats on the beach instead of queuing in the sun for three hours, then I think the choice should be equally clear.

Photo credit: 1, 2

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